By Khairul Anuar Md Noh
SERDANG, March 11 – The Corporate and Communications Strategy Office (CoSComm) conducted a briefing on UPM Visibility Performance 2018 and Strategic Visibility Plan 2019 through Mass Media and Social Media to the Heads of the PTJs of Universiti Putra Malaysia (UPM) at the Dewan Taklimat Serdang in the Putra Chancellery Building.
The briefing was conducted by the Director of CoSComm, Prof. Dr. Azmawani Abd. Rahman to 50 PTJ representatives who were present.
"The media has an important role to enhance the university’s publicity and strengthen its corporate attractiveness in order to form relationships with other institutions.
"With positive news reports, UPM's image will bring about benefits to the stakeholders and thus, give a good impact on UPM's reputation," said Prof. Azmawani.
She said that a sum of 7,892 news articles on UPM were published by the media in 2018. Of the total, 4,430 news articles were published by print media, 350 by electronic media and the remaining 3,112 were on online media.
She also added that of the total media coverage received last year, the total amount of money successfully saved by UPM for advertising in media space was worth RM67.1 million, and this was caused by UPM's public relations activities.
"The total number of expert academic writing produced is 108 articles compared to 27 in the previous year. Of the total, 59 articles came from the religious cluster, 13 from the social cluster, 10 from politics, 8 from economy, 5 from health, 4 from agriculture, 3 from entrepreneurship, 2 from science and 3 articles from other clusters," she said.
During the briefing, she also shared the weaknesses and various strategies used to increase the number of sharing and 'likes' in UPM's social media as well as strategies to increase the visibility of mainstream media in 2019.
Date of Input: 26/06/2019 | Updated: 26/06/2019 | hairul_nizam
Office of the Vice Chancellor
Level 3, Bangunan Canselori Putra
Universiti Putra Malaysia
43400 UPM, Serdang
Selangor Darul Ehsan